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YNCU celebrates 75 years with Acts of Kindness campaign

The local financial institution is excited to give back to and get involved with the community

One of the largest credit unions in Ontario, serving 18 branches across southwestern and Northern Ontario, Your Neighborhood Credit Union celebrates its 75th Anniversary in 2022. With many events already underway and in the works to honour the milestone is a Random Acts of Kindness movement.  

The campaign gives each of the approximate 230 staff members of YNCU $75 to complete any random act of kindness in their community. 

“Every week we announce five new staff members and they have that week to do an act of kindness in their community,” says Kirstin Dias, Marketing Director at YNCU. “What makes it different from our usual giving back initiatives is that it doesn't have to be charity-based. For this, it can be as simple as paying for dinner for someone beside you or groceries for the person behind you. It’s all about making someone’s day and spreading some kindness.” 

Some past acts of kindness include 

  • Feminine hygiene products to a women’s shelter
  • Grocery gift cards and groceries to food banks
  • Gas gift cards at gas stations 
  • Donated diaper boxes to surprise a mother who is struggling
  • Flowers and gift cards to frontline workers

Each act of kindness is accompanied by a card that the person can use to visit a landing page that informs them about the movement and how they can share it with others via the hashtag #YNCUcares on social media. 

“Staff are so excited to complete their good deed. Everyone is eagerly anticipating being the next group selected so they can go out and do their act of kindness,” adds Dias, “It’s brought our staff together.”

Shaylan Spurway, Manager of Marketing and Community Education of YNCU in Sault Ste. Marie, was selected to do a Random Act of Kindness in early March and took to the YNCU’s Instagram account to engage followers to help choose a random act through a poll. 

“I was excited to see that the majority of votes went to the option of donating hygiene products to a local women’s shelter as it was right around the time of International Women’s Day,” says Spurway, “Giving back to my local community has always been a priority of mine and having the support and encouragement of my workplace to be able to give back is truly wonderful. The Random Acts of Kindness program is a unique way for YNCU to support our communities in celebration of our 75th Anniversary and I’m looking forward to seeing it continue throughout the entire year.”

YNCU continues to partake in charitable initiatives throughout the many regions it serves.

“We’re always trying to make a difference in our communities. At YNCU, we are your neighbour that’s here to help you, not just with your finances, but with your life as well,” says Dias, “An ongoing theme for the year is giving back to the communities and neighbours who got us to where we are today over the past 75 years.”

Upcoming events that YNCU will be participating in during its 75th anniversary include large events at the two corporate office locations in Kitchener and Sault Ste. Marie, including sponsoring lemonade stands at Neighbour’s Day in Kitchener/Waterloo and the Summer Moon Festival in Sault Ste. Marie. “We will be sponsoring a downtown mural from a local artist to make a lasting impact where our branch is located.”

Learn more about what Your Neighbourhood Credit Union is up to in Sault Ste Marie, or about becoming a member here.