Skip to content
Community Leaders Program

Sault Ste. Marie Community Leaders Program

The Community Leaders Program fosters meaningful partnerships between SooToday and local businesses & organizations that are committed to investing back into the community through expanding local news coverage.

This partnership allows us to grow local coverage and enhance areas of content that were underserved in the past.

Working with local businesses through this program helps us to hire more local journalists and create more stories, in turn helping to keep SooToday at the forefront of reporting while continuing to develop new features for our sites. 

In a news climate where many media outlets are cutting back on coverage, the Community Leaders Program allows us to restore some of the content that we as a community have previously experienced a decrease in, such as local sports, arts & entertainment, the environment, human interest stories and follow-up coverage.    

We feel fortunate to have the opportunity to continue to develop new features for our readers, while offering rewarding partnerships to the leaders in our community.


*Our Community Leader Program partners support local news through this initiative, but they have no influence over the editorial content in the sections they sponsor as a part of this program.

Featured Listings (6)

Pino's Get Fresh

Pino's Get Fresh

Thanks to the support of Pino's Get Fresh we are able to share new features like Inspire on SooToday. Inspire articles share stories about local youth taking action to make a difference in our community.
Northwood Funeral Home, Cremation and Reception Centre

Northwood Funeral Home, Cremation and Reception Centre

Northwood Funeral Home is recognized as a Community Leader through its investment in expanding local news coverage. Thanks to its participation in the Community Leaders Program we are able to enhance areas of content that were underserved in the
Group Health Centre

Group Health Centre

Thanks to the support of Group Health Centre we are able to share new features like Bold on SooToday. Bold articles share stories about the great outdoors, adventure sports and eco-tourism in and around Sault Ste. Marie.
IDA Drug Marts

IDA Drug Marts

Thanks to the support of IDA Drug Marts we are able to share new features like Following Up on SooToday. Following Up articles share stories about local people previously featured in the news.
Connect Hearing

Connect Hearing

Thanks to the support of Connect Hearing we are able to share new features like Prime. Prime articles share stories about senior living and the issues impacting seniors in our community.
Savoy's Jewellers

Savoy's Jewellers

Thanks to the support of Savoy's Jewellers we are able to share new features like Arts & Culture on SooToday. Arts & Culture articles share local stories related to arts and entertainment and the people behind them.

Want to see your business featured here? Email us at advertising@villagemedia.ca