Warning: this article contains references to Frank D'Angelo

The bigger-than-life businessman who gave the Essar Centre its original name - and later performed there as a rock singer and charity hockey game goalie - is back in the news.

And, on Hockey Night in Canada.

With apologies to those of our readers who never want to hear his name again, SooToday.com offers the followng news release from former Steelback Brewery Chief Executive Officer Frank D'Angelo:

************************* Frank D'Angelo's Cheetah Energy Drink is back!

TORONTO - Frank D'Angelo is proud to announce that Cheetah Power Surge, the non-caffeinated energy drink made famous by the use of Canadian Olympic Sprinter Ben Johnson in its marketing, is back on the shelves.

Over two years ago Frank D'Angelo sold the company he started over 25 years ago and shortly thereafter it filed for bankruptcy.

It's been just over a year since Frank D'Angelo purchased the company back from bankruptcy and it's been in the black ever since.

Now Frank is ready to make a massive assault on the energy drink market with his popular Cheetah energy drink.

With a re-formatted size, new label design, and new pricing he's going to market in a big way starting with an awareness campaign on CBC's Hockey night in Canada.

"Hockey Night in Canada has always been good for us in the past," says D'Angelo, "and we're going to continue with hockey because Cheetah is good for hockey players of all ages to drink prior to a game, unlike caffeinated energy drinks."

"Cheetah is a great product and it's actually good for you because it's made with all-natural ingredients that include ginko biloba, royal jelly and ginseng".

Originally launched several years ago, Cheetah caused quite a bit of controversy because of Ben Johnson's appearance in the television commercials.

Everyone knows Frank D'Angelo is not shy of controversy but when asked what we should expect with the new Cheetah campaign, the answer was, "You'll have to watch Hockey Night in Canada and see."

Cheetah Power Surge is being distributed nationally, through convenience stores and national grocery chains.

D'Angelo Brands is a private company committed to providing the high-quality beverage products.

Based out of Mississauga, Ontario, D'Angelo Brans offers a wide variety of beverages, including D'Angelo Apple Juice, Cheetah Caffeine Free Energy Drink, Soul Fruit, D'Uh Premium Old Fashioned Sodas, as well as private label and co-packaging services.

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