'United Breaks Guitars' dude is out of songs about United

Hundreds of viewers logged in last night to watch Dave Carroll preview - via webcast from Halifax - the third and final music video in a series outlining his battle with United Airlines over a busted Taylor guitar.

People from across North America and from around the globe including the UK, Brazil, and Germany tuned into the webcast as Carroll talked about his experiences since the song and accompanying video for United Breaks Guitars went viral last July.

He now says he's over his anger at United Airlines and has turned his attention to helping individuals who've experienced similar aggravation with customer service.

In addition to continuing his music career, Carroll has launched three websites to direct fans and offer assistance.

The first is dedicated strictly to the music he creates as a solo artist and with his brother Don as The Sons of Maxwell.

He's also launched The Right Side of Right where people can share their experiences as consumers and collaborate on creative and effective solutions.

Carroll also offers his services as a media consultant and keynote speaker through his Big Break Solutions website.

Since United broke his guitar and subsequently broke his career as he puts it, Carroll has been travelling the world delivering keynote addresses at corporate events and public forums.

Harvard School of Business has conducted a case study about Carroll's viral stardom and the impact of social media.

There are more than 13 million references to United Breaks Guitars currently found across the Internet, and to date, the video has been viewed 7,984,359 times on YouTube.

Last September, he was invited to speak in Washington at a U.S. Congressional Passenger's Bill of Rights hearing involving American lawmakers, congressmen and senators.

All of this from a catchy song and a music video that cost $150 to produce.

Due to overwhelming demand, Carroll has re-released his solo album Perfect Blue to include all three United Breaks Guitars tracks, and he told viewers that plans are in the works for an upcoming North American tour.

Previous SooToday.com coverage of this story

Timmins boy brings U.S. airline to its knees United Breaks Guitars dude issues statement Taylor Guitars responds to United Breaks Guitars 'United Breaks Guitars' dude flies again. United loses his bag 'United Breaks Guitars' dude strikes again