The economy doesn't worry Bill

Meet Bill Thornton.

After serving as vice-chair of the United Way of Sault Ste. Marie's 2008 drive, Thornton has been chosen as chair for the organization's 2009 campaign.

He's pictured here with Maureen Dodd, United Way resource development officer.

Having been involved with the United Way for many years, Thornton is fully aware of the challenges that campaigns face every year.

This year, however, may be a bit more difficult than most, given the current economic downturn.

But Thornton isn't worried.

"We know the challenges we face in an economy that's suffering, but we also have a lot of faith in this community and their ability to step forward when times are difficult," he told media representatives yesterday.

"Now is the most important time to give. This is an example where people can really step forward and show how they care about the community. Even in a down economy, there are areas where people are still doing well, and people who find themselves in that good fortune should be thinking about how they can contribute to the community. There's no better way than through the United Way."

Although the official fundraising target has not been established, both Thorton and Dodd don't believe it will be any lower than last year.

"It's a more difficult time than we'd like to see in this community, but at the same time you don't set your target so low that you disappoint," said Thornton. "We have to remember that there are a lot of agencies that rely on our fundraising. We have an obligation to them to do the best we can in fundraising despite the difficult times."

Thornton pointed out that although the economy had already started to decline at the time of the 2008 United Way Campaign, it was one of the most successful fundraisers for the organization in more than 10 years.

Twenty-three local agencies rely on United Way funding every year, including the John Howard Society, the Canadian National Institute for the Blind, Women in Crisis, St. John Ambulance, and the Ontario March of Dimes.

An estimated 350 volunteers lend their aid to the annual campaign, which encompasses numerous community events.

Details are still being finalized on most events included in the 2009 United Way campaign, which officially kicks off on September 9.

For full campaign information, click here.