SooToday.com adopts 'total communication' strategy

Forty years ago on this date, on March 20, 1969, John Lennon married Yoko Ono. This blessed event was followed 11 days later by John and Yoko's introduction of bagism, the mystical practice of wearing a big bag to cover one's entire body.

Forty years ago on this date, on March 20, 1969, John Lennon married Yoko Ono.

This blessed event was followed 11 days later by John and Yoko's introduction of bagism, the mystical practice of wearing a big bag to cover one's entire body.

With skin colour, length of hair, gender, clothing, age and unsightly cellulite all suitably hidden, listeners were liberated from their prejudices and thus enabled to concentrate solely on the bagist's message.

Voila! Total communication!

For our readers who can't sleep, SooToday.com presents this nostalgic clip of the birth of bagism at a news conference in Vienna, Austria and John's explanation a couple of weeks later in an interview with David Frost.

Readers wishing to pursue the path of bagism are reminded that your conversion isn't complete unless you've acquired the official bagist tote bag [shown], available from the official bagism.com website.