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‘Soolebrities’ decorate cookies at Tim Hortons for a good cause - while blindfolded

Friday marked fun launch of Tim Hortons Holiday Smile Cookie campaign, local proceeds going to keep local children out of foster care, safe with extended family members

A group of well known local figures gathered at the Tim Hortons location at Great Northern Road and Second Line East on Friday afternoon for the Children's Aid Society of Algoma Blindfolded Cookie Decorating Competition.

The event, unique to CAS of Algoma, was designed to raise funds and awareness for the CAS of Algoma Kinship Service and was a fun kick-off for the Tim Hortons Holiday Smile Cookie campaign that runs from Nov. 13 to 19.

100 per cent of the funds raised through sales of Smile Cookies at local Tim's locations from Nov. 13-19 will go to the CAS of Algoma Kinship Service program.

The Kinship Service is a relatively new program for child welfare, designed to keep children out of foster care and to place them with extended family members when circumstances are unsafe at home.

“Our agency works very hard keeping children with family members when issues occur,” said Tracy Willoughby, Children’s Aid Society of Algoma executive director, speaking to SooToday.

“We have about 101 children right now in the Sault and Algoma District placed with family members. A lot of our Kinship Service families are children staying with grandparents. We’re hoping to raise funds for programs for those families, such as sports and day camps and other expenses.”

“We know that when children remain with family members we have better outcomes for the families we work with and better outcomes for the children. We try to have that child live with grandparents or other family members until the risk is mitigated in the family home,” Willoughby said.

About 85 per cent of Kinship Service families across Ontario involve grandparents, Willoughby said. 

Participants at Friday’s competition made several timed 15-second attempts to decorate cookies while blindfolded.

The results, not surprisingly, led to less than perfectly decorated cookies but fun and laughter prevailed.   

“The blindfolding adds an element of fun to the event,” Willoughby said with a smile.

Ward 1 City Councillor Sonny Spina was the victor, presented with a framed certificate.

The competition was judged by Sault children Noah Diaz, Violet Holley and Harper Boniferro, each connected to family members and friends of the Children’s Aid Society of Algoma. 

Timothy Murphy - Sault actor, singer, stage director and entertainment coordinator - emceed Friday’s event.

Children’s Aid Society of Algoma staff members will be on hand at each local Tim Hortons location baking cookies during the Holiday Smile Cookie campaign.

“Our mandate at Village Media is to strengthen communities and we try to do that through every initiative and program that we can be involved in locally and this is definitely an example of that,” said Jasmyn Rowley, Village Media director of marketing & communications.

Rowley was one of several well known local figures who participated in Friday’s blindfolded cookie decorating exercise.

“CAS has such an important role in our community and a fundraiser like this is really beneficial, especially for the programs that they have that are not funded by the government so it really needs the community to step up and support them. It takes a Village,” Rowley said.

“It’s a critical service that these Kinship families provide but this is not a funded program. Families are eligible for about $1,000 a year when children first come to live with them but that doesn’t go very far,” said Krista Budau, Children’s Aid Society of Algoma director of services.

Workplaces are encouraged to buy batches of cookies or donate directly to Children’s Aid Society of Algoma Kinship Service during the Nov. 13 to 19 Tim Hortons Holiday Smile Cookie campaign.

Spina, Rowley, Sault MPP Ross Romano, Sault Police Service Chief Hugh Stevenson, Sault Fire Services Deputy Chief of Fire Operations Mike Oliverio, Fire Chief Peter Johnson, Children’s Aid Society Executive Director Tracy Willoughby and Stone's Office Supply owner Marnie Stone each wore a blindfold and decorated cookies at Friday's competition.


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Darren Taylor

About the Author: Darren Taylor

Darren Taylor is a news reporter and photographer in Sault Ste Marie. He regularly covers community events, political announcements and numerous board meetings. With a background in broadcast journalism, Darren has worked in the media since 1996.
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