City Meat Market

City Meat Market is the winner of the 2009 Marketing Award, sponsored by Algoma Office Equipment.

The Marketing award recognizes a small business that demonstrates a superior and novel marketing strategy to attract new business and retain repeat business through the creative use of limited resources.

To read profiles of other 2009 winners, please click here.

Here's what they said about City Meat Market at yesterday's award presentation:

************************ We are pleased to announce that this year's Marketing Award goes to the City Meat Market.

Established almost 100 years ago in 1910, the business has become a landmark in the community's downtown area.

Current owners John and Rosina Bruni and family have operated the store since becoming new owners in 2005.

As a smaller independent grocer without a corporate size marketing budget, City Meat Market relies on local advertising, word of mouth, exceptional customer service and specialty products to establish customer loyalty and to attract new customers.

What the business lacks in square footage, it makes up for with big city market flair.

The business has established a well-deserved reputation for their meat and home-made bread, lasagna, home-made sauce and pasta products, as well as an exceptional line of gluten-free products for that specialty market in the Sault.

By taking advantage of local marketing, coupling it with exceptional service and product and then going over and above with extras like grocery orders by phone and delivery services, City Meat Market has demonstrated that they know their customers and are willing to go the extra mile to keep them happy.

This is the best kind of grass-roots marketing and businesses of all sizes and types can certainly learn from their example.

Congratulations again to City Meat Market.

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