You know things are getting really, really tough in the newspaper business when your columnist is leading with an item asking whether the largest freshwater lake in the world (by surface area) should be referred to as Lake Superior or Superior Lake.
Such is the case today at the Star-Banner, a 50,000-circulation daily based in the heart of Central Florida's horsey country.
No, we're not kidding.
Check it out and then let us know your thoughts on this momentous question, using the News Response forum on our Editorials page.