Don't feed your baby this rancid cereal!

NEWS RELEASE

CANADIAN FOOD INSPECTION AGENCY

****************************** Health hazard alert - randcidity detected in certain My Organic Baby Brand Cereal OTTAWA, January 25, 2008 - The Canadian Food Inspection Agency (CFIA) and My Organic Baby Inc. are warning the public not to consume My Organic Baby brand cereal described below because these products may be rancid.

All lot codes of the following My Organic Baby brand cereal with Best By dates of April 2008 (04-2008) and June 2008 (06-2008) are affected by this alert:

Step A Organic Barley Baby Cereal 227g (8 oz) 8 78427 10102 6

Step A Organic Brown Rice Baby Cereal 227g (8 oz) 8 78427 10101 9

Step A Organic Oatmeal Baby Cereal 227g (8 oz) 8 78427 10103 3

Step B Organic Multigrain Baby Cereal 227g (8 oz) 8 78427 10104 0

The affected products were manufactured in the USA and have been distributed nationally in Canada.

There has been one reaction associated with the consumption of these products.

If the cereal has an unusual odour or smells 'off', it should not be consumed.

If an infant has been fed any of the products described above, discontinue feeding this cereal and monitor for symptoms.

Consumption of rancid food may cause symptoms such as nausea, vomiting and diarrhea.

If you have any concerns please seek medical attention.

My Organic Baby Inc, Vaughan, ON, is voluntarily recalling the affected products from the marketplace.

The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Michelle Moskalyk, My Organic Baby Inc., at 1-877-308-2229 www.myorganicbaby.ca

CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8 p.m. Eastern time, Monday to Friday).

******************************