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Almost $100,000 in local gift cards up for grabs in SooToday’s annual Holiday Gift Card Auction!

Get your holiday shopping done by bidding on discounted gift cards to local businesses
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SooToday’s sixth annual Holiday Gift Card Auction is now live, featuring almost $100,000 worth of gift cards, products and services that you can bid on, starting at half the face value of the card.

You can bid now until the auction closes on Monday, Dec. 6 at 8 p.m. 

There will be a limited number of Buy It Now items up for grabs at 40 per cent off their face value in the auction, so make sure you visit early!

We have a bunch of fantastic gift cards you could win to a variety of local businesses, including Pino’s Get Fresh, Arturo’s Ristorante, Pidge’s Car Care, HiWay Variety Outfitters, Eye Deal Optical, Heritage Home Hardware, Rome’s Your Independent Grocer, Paesano Foods, Quattro, Water Tower Inn, The Station Mall, Polished Auto Detailing, Little Caesars, Embers, Georgie’s Shawarma, Case’s Music, The Ten Spot, Pita Pit, Crimson Ridge, and many more.

Get ready to check some items off your holiday shopping list. Or just treat yourself - you deserve it!

To bid on one or more of the great gift cards up for grabs, here is what you will need to do:

  • Log in to your SooToday account (or register for free). If you need a new account, sign up now to make sure you don't miss out on bidding in the final hours.
  • Find an item you want to bid on and enter the amount you would pay for it.
  • Enter your credit card details (you won't be charged unless you win).
  • Choose to bid anonymously if you wish, otherwise, your username will be displayed in the list.
  • Check the 'confirm' box and then click the BID button.
  • That's it! If you are outbid, we will let you know right away by email.
  • At the end of the auction, we will notify all winners.

Put in your best bid on the gift cards of your choice and if you are the winner, it's time to get shopping!

You can stay updated on the bids with a quick click on the Auction tab at the top of any SooToday page, or click here.


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