PIZZA HUT
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Jessica Simpson reunites with her one true love in new Pizza Hut ad
Dallas - Pizza Hut®, America’s Favorite Pizza, today announced the reuniting of two stars - Jessica Simpson and Cheesy Bites Pizza®.
The innovative pizza sensation returns with 28 pullable, poppable cheese-filled bites that form the pull-apart crust of a large pizza.
Jessica Simpson will reprise her role in a Pizza Hut pre-game commercial on Feb. 4 to celebrate the pizza’s comeback.
Cheesy Bites Pizza was first introduced in February 2006 and became an instant fan hit.
During its limited promotion, Cheesy Bites Pizza produced record sales for the world's largest pizza restaurant, making it the most successful new product introduction in the company’s history.
Pizza Hut fans voiced their desire to bring Cheesy Bites Pizza back and the creative pizza will make its comeback this year.
Cheesy Bites Pizza will once again be available for a limited time, just in time for football fans to share and enjoy during the big game.
“Cheesy Bites Pizza was such a huge hit last year with customers of all ages, so we wanted to give everyone another chance to enjoy the pullable, poppable fun,” said Bill Ogle, Pizza Hut chief marketing officer.
"The big game is the perfect time to enjoy our innovative pizza with friends and family, and we’re excited to have Jessica Simpson help us bring the pizza back. Pizza Hut - America's Favorite Pizza - is dedicated to giving pizza fans more of what they want."
Big game blitz
Throughout the day on Sunday, February 4, Pizza Hut will air two new ads that feature the return of Cheesy Bites Pizza.
In the first spot, people hear a popping sound signaling the beloved pizza is back and form a herd running through the streets in pursuit of the Cheesy Bites Pizza.
The companion spot features the herd passing Jessica Simpson on the red carpet at a movie premiere.
The new spots, created by BBDO, will air pre-game giving customers the chance to call in their orders before the football action begins.
Additionally, viewers can look for a hidden code in both ads for a chance to win prizes, such as a new car, an entertainment package or pizza for a year.
Once the code is spotted in the ad, viewers use their cell phones to text the code to “THEHUT” (843488) and they’ll be entered for a chance to win.
Cheesy Bites Pizza - incredibly irresistible
The Cheesy Bites Pizza is designed to give customers the experience of pulling and popping the irresistible cheese-filled bites into their mouths before digging into the pizza slices.
The 28 cheesy bites are individually wrapped in dough and lightly seasoned with garlic butter flavor on the outside, then baked to a golden brown.
The cheese bites are connected to surround the pizza and take the place of a traditional crust edge.
For a limited time, Cheesy Bites Pizza is available for US$11.99 for a large one-topping pizza.
Customers can order Cheesy Bites Pizza as of January 29 at participating Pizza Hut locations with advertising beginning on Sunday, February 4.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,600 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE: YUM) is America’s favorite pizza.
The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37-billion pizza category.
Those hungry for more information can go to the official Pizza Hut website at www.pizzahut.com.
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