Celebrity divorces are so last year

NEWS RELEASE

VIRGIN MOBILE CANADA

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Virgin Mobile's "It" Team announces predictions for the biggest trends for 2007

TORONTO, December 29 - Celebrity divorces and ugly fashion will be so "last year", according to a new opinion poll of Virgin Mobile's trend setting customers for what's hot and what's not in 2007.

While 2006 was a year of celebrity DUIs, dramatic and distressing divorces and bouncing beautiful babies, 2007 is all about freedom, fun and fanaticism.

Virgin Mobile Canada's "It" Team truly believes it will be the year where celebs find "happily ever after", where Canadians can finally enjoy true freedom by taking their phone numbers with them and where issue like Global Warming will heat up so much that everyone will take it seriously - finally.

"Virgin Mobile is the 'it' brand for youth and we attract younger, more connected customers," said Nathan Rosenberg, chief marketing officer of Virgin Mobile Canada.

"We're letting them tell us what trends are going to take off and what things are going to pass into oblivion so Canadians across the country know that they have their finger on the pulse and won't be the last to know in 2007," Rosenberg said.

Here is what the 20-something members of the Virgin Mobile "It" Team identified as the big news for 2007 in Canadian and celebrity trends:

10 - reality TV gets real - a new breed of show will emerge, enticing skinny celebrities to gain weight and do something that makes a difference for the world rather than their next photo opportunity

9 - divorce rates drop dramatically - for the first time ever in Hollywood, the divorce rate declines due to the focus of celebrity couple on adopting children and trying to have twins

8 - furry fashionista fall out - Canadians finally get the memo that the style died two years ago and they stop wearing those 'fugly' (furry and ugly combined) boots

7 - curvy comes back round - curvy bodies are officially in! This spawns a bevy of new shape enhancing equipment for those thousands of Canadian women (and men) who want JLo-like curves

6 - celebrity stunts surprise - celebrity stunts get more outlandish and Sir Richard Branson tops them all, gets locked in a jail cell and searches for a way out

5 - libraries live again - millions of young people enter 'strange' buildings called libraries for the first time ever as they search for information after top Internet search tools crash

4 - delicious diets dominate - sales of lemons and maple syrup go through the roof as millions of Canadians subscribe to the "lemonade syrup cleanse", which leaves skin more radiant and hair shinier

3 - social networking saves world - thousands of avatars unite in the online realm and raise money and ideas for global warming education programs. These avatars united force politicians to put the environment on the top of the agenda in real world election campaigns 'finally'

2 - music makes old new again - reunion tours will continue to rise as artists who long ago broke up realise that it's time to get back together. This releases old favourites on a new generation who then discover that most of their favourite current songs are hits from long ago

1 - serious switching starts - hundreds of thousands of Canadians celebrate their new found freedom when number portability arrives and finally move their number from one mobile carrier to another

Not only will the clock be counting down to the New Year, it will also be counting down to March 14 - the day that Canadians will own their numbers and be freed from their mobile carriers.

For more information on wireless number portability and what it means for Canadians, click here.

About Virgin Mobile Canada

Launched in 2005, Virgin Mobile is Canada's first wireless service created for and defined by youth.

The country's first mobile virtual network operator (MVNO), Virgin Mobile's customers have access to a portfolio that includes monthly price plans, a full range of phones and a broad array of messaging, music and mobile content offerings - without long-term contracts.

J.D. Power and Associates has recognized Virgin Mobile as highest in customer satisfaction with prepaid wireless service for two years in a row.

The Virgin Mobile group of companies has attracted close to 10 million customers worldwide.

Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally.

Virgin Mobile products can also be purchased online at VirginMobile.ca or by calling 877-662-2824.

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