Canadian Deal or No Deal to air right after Super Bowl

NEWS RELEASE

GLOBAL TELEVISION

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Deal Or No Deal Canada premieres Sunday, February 4, immediately following Super Bowl XLI on Global Television

Highly anticipated gamer to debut on television's biggest night of the year

Regular timeslot to follow Thursdays at 9 p.m. ET/PT (60 minutes) beginning February 8

TORONTO, January 11 - CanWest MediaWorks is pleased to announce broadcast details surrounding its powerhouse production, Deal or No Deal Canada.

The hotly anticipated Canadian run of the hit series - led by host Howie Mandel - premieres Sunday, February 4 immediately following Global's telecast of Super Bowl XLI (approximate airtime 10 p.m. ET / 7 p.m. PT).

Following the debut episode on North America's biggest broadcast night, Deal or No Deal Canada will continue its special run Thursdays at 9 p.m. ET/PT beginning February 8.

Produced expressly for Global Television by Insight Production Company Ltd. and Endemol USA, the five hour-long episodes will be broadcast exclusively in Canada.

The special series will bring all the action of the Deal or No Deal experience direct to its most loyal fans, right here at home.

"The super-Sunday premiere of Deal or No Deal Canada is the perfect way to kick off the new year," said Barbara Williams, senior vice-president of programming and production for CanWest MediaWorks.

"We're delighted that fans have been with us every step of the way - from the overwhelming number of contestant applications to our cross-Canada open casting calls for our
'Fabulous Five' model search," Williams said.

"Now, the adventure continues, as we deliver Canada's most anticipated broadcast event in one of television's most coveted timeslots," she said.

Deal or No Deal Canada tuning guide

Sunday, February 4
Deal or No Deal Canada episode number 1
immediately following Super Bowl XLI
(approximately 10 p.m. ET/7 p.m. PT)

Thursday, February 8
Deal or No Deal Canada episode number 2
@ 9 p.m. ET/PT

Thursday, February 15
Deal or No Deal Canada episode number 3
@ 9 p.m. ET/PT

Thursday, February 22
Deal or No Deal Canada episode number 4
@ 9 p.m. ET/PT

Thursday, March 1
Deal or No Deal Canada episode number 5
@ 9 p.m. ET/PT

The Global Television network is owned by CanWest MediaWorks Inc., a wholly-owned subsidiary of CanWest Global Communications Corp, (CanWest) (NYSE: CWG; TSX: CGS and CGS.A, www.canwestglobal.com).

CanWest, an international media company, is Canada's largest media company.

In addition to owning the Global Television network, CanWest is Canada's largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, websites and radio networks in Canada, New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United States and the United Kingdom.

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television.

The company produces the break-out hits Deal or No Deal, Extreme Makeover: Home Edition, Fear Factor and Big Brother, as well as 1 vs. 100, which NBC recently picked up for an additional ten episodes.

Endemol USA also produces extensive content and editorial services to support online and wireless platforms.

Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming.

The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia.

Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefsnica S.A., one of the largest companies in Spain.

Insight Production Company Ltd. is firmly established as one of Canada's foremost television producers in comedy, variety, drama, music, documentaries and sports.

Since 1979, Insight headed up by John Brunton and Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs in every genre.

It has been recognized for its reputation for quality as the recipient of numerous international awards, including 59 Gemini Awards.

The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide.

Recent hits include Canadian Idol, Canada's homegrown version of the hugely successful international format, now entering its fifth season; the JUNO Awards, which plays a key role in the Canadian music industry, and Falcon Beach, a sexy relationship drama series sold in over 30 countries worldwide.

Visit Insight at InsightTV.com

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