A new magazine we'll be picking up tonight

NEWS RELEASE

ROGERS MEDIA INC.

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Canadian première of celebrity weekly Hello! magazine hits newsstands starting today

A first-time-in-decades exclusive with the Trudeaus, Hilary Duff, Jesse Metcalfe and other personalities featured in inaugural issue

TORONTO, Aug. 24 - The highly anticipated and much-talked-about première Canadian edition of Hello! magazine finally hits newsstands today.

Internationally, Hello! has over 60-plus years of success, 10 editions around the world and a reach of more than eight million readers in over 100 countries.

Staying true to its standards of providing readers with an
exceptional visual experience based on respectful celebrity coverage, the first issue of Hello! features spectacular up close and personal photography with the national and international personalities Canadians love.

Hello!'s official launch celebration will take place during the Toronto International Film Festival(R) on the evening of September 9 in Toronto.

Cover story: the Trudeaus

Already known for their ability to gain unprecedented access to celebrities, the editors of Hello! have managed to secure a first-time-in-decades intimate photo shoot and group interview with the family that comes closest to being Canada's own royalty: the Trudeaus.

Thanks to Margaret, Justin and Alexandre's gracious willingness to make the magazine's debut issue truly exceptional, all three united in the elegant Penthouse Terrace apartment of Montreal's magnificent Hotel Le St-James exclusively for Hello!.

They discuss the numerous charities they support, what it's like to live under the public microscope, their husband and father's legacy and the impact he had on their lives.

"That was the biggest gift Pierre gave the boys - allowing them to choose their own destinies," Margaret tells Hello!

Other highlights:

- on the eve of her new album's release, chart-topping Juno-winning girl-next-door Chantal Kreviazuk invites Hello! to share an intimate evening at home in Toronto with her closest pals. She talks about her participation in the upcoming One X One event.

- Desperate Housewives and John Tucker Must Die star Jesse Metcalfe reveals the truth about his "engagement" to Irish singer Nadine Coyle.

- an exclusive interview and photo montage with Hilary Duff, from her recent visit to Toronto

- stage icons Colm and Donna Feore open the doors to their beautifully restored home in Stratford, Ont.

- actress, author and advocate Jamie Lee Curtis pours her celebrity light on the admirable Starlight Starbright Children's Foundation.

- Gabrielle Miller of Corner Gas and Sarah Chalke of Scrubs talk about the joys and health benefits of being pet owners.

- interviews with the cast of HBO's Entourage direct from L.A. as they discuss next week's third season finale.

- food: fabulous recipes and photo spreads from Licence to Grill chef Rob Rainford.

- travel: inside Villa d'Este - visiting the internationally renowned resort on Lake Como, where the rich and famous love to relax, and where George Clooney lives just down the road.

The première and subsequent weekly issues of Hello! will be available on newsstands and at major retailers across the country starting today.

Hello! is larger than most magazines found on Canadian newsstands - printed in premium size and quality format.

"We're extremely proud of the work we've done to bring one of the world's most loyally read magazines to Canada," says editor Christopher Loudon. "Canadians finally have a fabulous celebrity magazine that is as respectful as it is compelling and entertaining, to call their own."

About Hello!

With over 60-plus years of success, 10 editions around the world and a reach of more than eight million readers in over 100 countries, Hello! magazine has been launched in Canada by the country's leading consumer publisher: Rogers Publishing Ltd.

The Canadian Hello! presents respectful up-close and intimate information on international and national celebrities known to and loved by Canadians.

With unparalleled access to celebrities' homes and lives, Hello! publishes spectacular photographs as well as exciting lifestyle sections featuring fashion, decor, food and travel.

The U.K. edition of Hello! was launched in 1988, creating the celebrity magazine marketplace in that country, and is a wholly owned subsidiary of the Spanish magazine Hola!, which first debuted in 1944.

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