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DIG’s Digital Consulting services are focused on the optimization of digital assets (websites, mobile applications, social media channels) in areas of:
- Traffic Development: Identify, implement and optimize traffic sources
- Acquisition & Conversion: Acquire more (users/members/trials/sign-ups/applications) and improve conversion rates
- Revenue Optimization: Manage digital channel costs, increase revenue
Through Digital Property Stewardship services, DIG invests in digital assets (such as websites and domain names) in order to build and optimize online revenue streams. DIG maintains a portfolio of over 100 web domains and has ownership interests in sites such as Mackinac.com and Sootoday.com.