Some of you who've been following the birth this week of Baby Emerson's Mommy's Nose is Scary viral YouTube video have predicted from the get-go that it would pass the million-view mark before Thursday.
You were right - by 11:30 p.m. Wednesday, the video of Helwig's grandson had been watched 1,232,120 times.
SooToday.com readers have been contacting us all day to report they're seeing Emerson all over the Internet: the home page of MSN.com, the featured videos page of Bing.com, as well as on 4gifs.com, dooce.com and gorillamask.net, to name just a few.
More than 182,000 people have posted the popular video on their Facebook profiles.
"So cute!" writes Perez Hilton on his popular gossip site PerezHilton.com. "Best wishes to the baby and mother!"
Emerson is currently the most e-mailed item on PerezHilton.com.
And there's every indication that Baby Emerson's popularity may continue to grow.
"This [is] probably my favorite viral video so far this year," YouTube video reviewer William Ray Johnson said Wednesday on his Facebook page. "Seriously, I bet this one will go big," said Johnson, who is expected to feature Emerson today on his own Youtube channel - the #2 most-subscribed of all time.
The following is a sampling of Emersonian remixes, commentaries and mashups:
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