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Rogers rules local airwaves

There will be partying tonight at the Rogers Radio studios on Great Northern Road. The two Canadian stations dominated the latest BBM Canada ratings, just released today.
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There will be partying tonight at the Rogers Radio studios on Great Northern Road.

The two Canadian stations dominated the latest BBM Canada ratings, just released today.

Over the period measured, from September 1 to October 26, Q104 had the largest local market share, collecting 27 percent among listeners aged 12 and older, from 5 a.m. to 1 a.m. Monday through Sunday.

Sister station EZ Rock was second at 18 percent, followed by Rock 101 (14 percent), YES-FM (11 percent), Oldies 93 (four percent), The Bear (two percent) and Big Country (one percent.) "Q104 has the highest cume, time spent listening and overall hours than any other radio station in this market," says Scott Sexsmith, general manager of Rogers Sault Ste. Marie Radio Group. "If you consider the market shares of only the rated stations in this market, Q104 and EZ Rock combine for almost 60 percent market share," Sexsmith tells SooToday.com


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David Helwig

About the Author: David Helwig

David Helwig's journalism career spans seven decades beginning in the 1960s. His work has been recognized with national and international awards.
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