It's new and it's an EZ KiSSThursday, August 29, 2013 by: SooToday.com Staff
Introducing today’s best music … KiSS 100.5
SAULT STE. MARIE - (August 29, 2013) - Sault Ste. Marie radio listeners started hearing a new name on their favourite radio station this morning.
At 8 a.m., the station formerly known as EZ Rock rebranded itself to Today's Best Music ... KiSS 100.5.
KiSS 100.5 announced early in the summer that it would be looking for a new name, something fun and more reflective of the upbeat, contemporary music featured on the station from stars like P!nk, Maroon 5, Katy Perry, Bruno Mars and Kelly Clarkson.
The evolution of KiSS 100.5 closely mirrors what has been happening in popular music and fans have certainly noticed.
"The audience told us repeatedly after we changed the music that the old name no longer fit,” said Scott Sexsmith, General Manager, KiSS 100.5. “It was obvious to us that this change was necessary and long overdue."
The station polled its audience through its website, the Friends With Benefits loyalty club, and various social media outlets.
The results clearly indicated one choice above all others.
“We'd like to thank our listeners for giving us a very clear direction as to what the new name for the station that plays today's best music should be,” said Sexsmith. “It's the final step in a rebranding of the radio station that has made KiSS 100.5 a huge ratings winner in Sault Ste. Marie."
The station won't be changing anything other than its name.
The change was announced by Scott Turnbull just after 8 a.m. today.
All the hosts and features that listeners have become accustomed to hearing on KiSS 100.5 will remain the same.
To coincide with the name change on air, the station website and social media platforms were also renamed to reflect the new brand.
KiSS 100.5 is the latest among Rogers Radio stations to rebrand.
A change to the KiSS brand also occurred this morning on sister stations 100.5 EZ Rock (North Bay, ON), 99.3 EZ Rock (Timmins, ON) and 105.3 EZ Rock (Sudbury, ON) as part of a broader investment in this format.
Social Media Links:
Official website, http://www.KiSSsoo.
Follow KiSS 100.5 @KiSS_soo
Like KiSS 100.5 http://www.facebook.com/