That sign on the hill is meant to give us a 'nudge'

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Been wondering about that seasonal billboard on the Second Line bypass east of Old Garden River Road?

It's the work of St. Basil Secondary School students enrolled in a course titled The Artist at Work in a Contemporary Context.

"The billboard hopefully provokes some meaningful dialogue with respect to the meaning of Christmas," notes Adriano DiCerbo in a note to SooToday.com News.

"The project challenges viewers with a seemingly simple question. We all seem to be looking for something during the Christmas season. It is our hope that this Christmas our billboard will nudge viewers to adjust their gaze and 'look' inward."

The billboard's content is also depicted on a Christmas postcard that can be purchased for $1.

All proceeds are being donated to the United Way.

To learn more or to place an order, go here and click on the image, "What are you looking for this Christmas?"

Watch for some changes to the billboard this week, Adriano adds.