Yep. Beer is coming to Pino's (but it's not there yet) (update)

The government confirmed today that Pino’s Get Fresh is one of 58 Ontario grocery stores now approved to sell six-packs of beer.

Staff at Pino’s tell SooToday that beer is not yet available on store shelves.

Beer will be sold in designated areas, and the Alcohol and Gaming Commission of Ontario will monitor hours of sale, limitations on package sizes and alcohol content by volume.

“We’re thrilled that we will now be able to offer the Sault community the opportunity to purchase beer, including craft beer, in our store. Ontarians will now be able to pick up their favourite beer at the same time they’re doing their grocery shopping, which will make entertaining easy,” said Ben Pino, owner Pino’s Get Fresh, in a news release.

Staff at the approved stores, which include 13 independent retailers and 45 chain stores, will undergo ‘rigorous’ social responsibility training, says the province.

Pino's was announced as one of the successful bidders last month in the first phase of the province's legalization of grocery store beer sales, which is eventually expected to include up to 450 stores across the province.

Pino's was among sites chosen in Northern Ontario for the first phase.

Two Walmart sites in Sudbury have been authorized to sell beer and three grocery store locations in Thunder Bay also made the list.

Pino's has not yet announced when it will begin selling beer.

The following are news releases from MPP David Orazietti and from the Government of Ontario:

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Orazietti Announces Sault Grocery Store Location to Sell Beer

Delivering More Consumer Choice and Convenience and Expanding Access Responsibly

The government is delivering on its promise to allow beer sales in grocery stores by announcing the first 58 locations across the province where Ontarians will be able to buy beer which includes Sault grocery store, Pino’s Get Fresh, announced David Orazietti MPP.

“Our government is committed to opening up new opportunities for businesses in Ontario, and that includes here in Sault Ste. Marie. Now, Sault residents will be able to purchase a variety of beer at Pino’s Get Fresh at the same time they are shopping for groceries,” said Orazietti. “By expanding the availability of beer in the province, we are increasing convenience and choice for consumers while creating a more level playing field for craft brewers.”

Premier Kathleen Wynne and Minister of Finance Charles Sousa announced the 13 independent grocery stores and 45 stores owned by large grocers that are now authorized to sell beer.

This is the first round of Ontario’s commitment to make it more convenient for people to buy beer.

Ultimately, beer will be available at up to 450 grocery stores province wide — roughly the same number of locations The Beer Store currently operates in Ontario. Beer in grocery stores is part of the biggest shakeup to beverage alcohol retailing in the province since prohibition was ended in 1927.

Ontario is expanding access responsibly.

The Alcohol and Gaming Commission of Ontario, which visited all 58 locations as part of the authorization process, will now monitor them to ensure that they adhere to laws on the safe retail of alcohol.

These include designated sales areas and hours of sale, limitations to package sizes and alcohol content by volume, and rigorous social responsibility training for staff.

“We’re thrilled that we will now be able to offer the Sault community the opportunity to purchase beer, including craft beer, in our store. Ontarians will now be able to pick up their favourite beer at the same time they’re doing their grocery shopping, which will make entertaining easy,” said Ben Pino, owner Pino’s Get Fresh.

Giving consumers more choice and convenience while creating a more level playing field for brewers is part of the government's plan to build Ontario up.

The four-part plan includes investing in people's talents and skills, making the largest investment in public infrastructure in Ontario's history, creating a dynamic, innovative environment where business thrives and building a secure retirement savings plan.

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Delivering More Consumer Choice and Convenience — Just in Time for the Holidays

The government is delivering on its promise to allow beer sales in grocery stores by announcing the first 58 locations across the province where Ontarians will be able to buy beer.

Premier Kathleen Wynne and Minister of Finance Charles Sousa announced the 13 independent grocery stores and 45 stores owned by large grocers that are now authorized to sell beer. 

This is the first round of Ontario's commitment to make it more convenient for people to buy beer. 

Ultimately, beer will be available at up to 450 grocery stores provincewide -- roughly the same number of locations The Beer Store currently operates in Ontario. 

Beer in grocery stores is part of the biggest shakeup to beverage alcohol retailing in the province since prohibition was ended in 1927.

Ontario is expanding access responsibly. The Alcohol and Gaming Commission of Ontario, which visited all 58 locations as part of the authorization process, will now monitor them to ensure that they adhere to laws on the safe retail of alcohol. These include designated sales areas and hours of sale, limitations to package sizes and alcohol content by volume, and rigorous social responsibility training for staff.

Giving consumers more choice and convenience while creating a more level playing field for brewers is part of the government's plan to build Ontario up. The four-part plan includes investing in people's talents and skills, making the largest investment in public infrastructure in Ontario's history, creating a dynamic, innovative environment where business thrives and building a secure retirement savings plan.

QUICK FACTS

• For a map and list of the 58 grocery store locations authorized to sell beer, visit ontario.ca/morechoice. Not every location will have beer available for sale today. Authorizations for two other locations are in process. Please contact individual grocers to confirm availability.

• Grocers in every region of Ontario showed strong interest in selling beer. The process ensured fairness to grocers in each region.

• To support Ontario’s vibrant craft beer industry, at least 20 per cent of grocers’ shelf space for beer will be dedicated to small brewers’ products.

• The Premier’s Advisory Council on Government Assets consulted extensively with key grocer, brewer and social responsibility stakeholders to define a fair and socially responsible model for beer sales in grocery stores.

• Ontario has also made significant progress to modernize beer retailing in other ways, such as a pilot of 12-pack sales at 10 LCBO stores; the launch of the first of 25 Craft Beer Zones in LCBO stores; free listings for Ontario brewers in The Beer Store network; and new on-site sales outlets for small brewers.

• In September, Ontario finalized a series of agreements with The Beer Store to level the playing field for all brewers and create new opportunities for economic growth across the province. The agreements also retain a low-cost distribution system, which means Ontario consumers will continue to pay less for beer than the Canadian average.

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