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VIDEO: PetValu opens new east end location

Jason and Rebekah Doyon celebrate the opening of their third location in The Shoppes on TransCanada, formerly known as the Wellington Square Mall

Today is the grand opening of the newest PetValu store located at the Wellington Square Mall.

"People are always happy to come to the pet store," PetValu owner Jason Doyon told SooToday, explaining why he got into the pet business in the first place.

"I like giving Canadian-made products the centre stage, especially if its from Ontario," he said. 

Although it's smiles all around, the pet business can be a serious at times. Doyon described some of the training employees have the opportunity to undergo working at PetValu.

"We are certified in pet nutrition through the University of California Veterinary Clinic, and we pass that knowledge on to our customers," he said.

Pets are more than welcome to accompany their humans to the store for a tour, Doyon said.