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Elevating the perception of legal cannabis in the Soo

Sessions Cannabis focused educating consumers as they explore the freshly legalized, recreational world of cannabis
Sessions Soo image Facebook

Despite the changing tide of opinion, the historical stigma often associated with cannabis still has some people leery about burgeoning retail operations in Ontario. For that reason, the owner of the recently-opened Sessions Cannabis in Sault Ste. Marie has purposefully designed the store to ensure there’s a welcoming environment for first-time customers. 

There are people who don’t like the stigma around cannabis, said Sessions Cannabis' manager. “Our store is brightly lit and very welcoming, with everything on display right on the floor. Our staff are charismatic, knowledgeable people. Our Budtenders are ready and able to answer all the questions that visiting cannabis consumers may have.”

Legal cannabis retailers like Sessions provide a valuable service by eliminating the risks often associated with buying marijuana from unscrupulous street dealers. 

Just over 75% of Canadians who consume Cannabis consider quality and safety the leading consideration when selecting their source of products.  

“A lot of times people wouldn’t know what they’re getting,” said the local retailer. “Before, you really only had a choice to buy what someone was offering. When you come into a Sessions store, you get the benefits of knowledgeable staff in a comfortable and local environment, which results in a guided, more satisfying experience.”

Following legalization and the new awareness that consumers are gaining about the vast world of cannabis, more people are willing to at least educate themselves on the various types of products available. What’s the most common question asked about cannabis products by potential new consumers coming into Sessions? 

It’s all about how to use the product.

“People want to know more about the different ways, other than smoking it, to use cannabis. There are a lot of people who don’t want to smoke it and are still wondering if it’s only used to get high. We have everything from edibles, oils, beverages and even bath bombs! We offer many ways to enjoy recreational cannabis and its range of effects.”

An important detail for a new consumer to understand about cannabis products is the difference between THC and CBD. 

“THC is the psychoactive element that gives you the head high you feel, the kind of buzz that everyone talks about. On the other hand, CBD tends to be more body-oriented and can offer different forms of relief for the average user. We can’t make guarantees about recreational cannabis consumption, but we always aim to find the item best suited to a consumer’s needs. We offer a variety of products with varying levels of THC, CBD or both, so we tend to have an option for the many kinds of cannabis consumers.”

Much like the variety of whiskeys available at the LCBO, there are a wide variety of products made with different strains of cannabis. The options of indica, sativa, or hybrid strains of cannabis for smoking, vaporizing, or consuming in an edible form are all options at Sessions Cannabis for the of-age consumer. 

Sessions carries the largest selection in Sault Ste Marie, enough products to keep people interested and offer fun surprises, even for the experienced consumer.

With tons of variety in products, and experienced Budtenters to top it off, Sessions Cannabis is hoping to keep evolving the different perceptions of cannabis. Sessions Cannabis offers weekly specials and free same day delivery. Given the lockdown restrictions, there are some alterations to the ordering process, such as calling ahead or ordering online.

To learn more, visit Sessions Cannabis at 216 Second Line West across from the Market Mall or follow them on Facebook