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For the next three days, have your donation to Big Brothers Big Sisters matched 20 times! (update: sold out)

Help us and our community partners give local youth the best summer ever with our online fundraiser for Big Brothers Big Sisters

UPDATE: Our online fundraiser is now sold out thanks to our generous community members. If you didn't get a chance to participate in this program, we encourage you to send your donation directly to Big Brothers Big Sisters. More information is available on the website here. Thank you for your support!


Our mission at SooToday is to strengthen the communities we serve and in that spirit, we are spearheading an online fundraiser in support of Big Brothers Big Sisters.

As Big Brothers Big Sisters staff and volunteers see first-hand, many families in our community are living with complex challenges stemming from systemic injustice and structural inequality. Children in these families are more prone to facing adversity which could negatively impact their academic, social and economic well-being.

This is one of the reasons mentorship programs like those provided by Big Brothers Big Sisters are crucial for youth development and with summer approaching, the organization needs support to make these programs possible.

In response to that need, we at SooToday are spearheading a fundraiser to support Big Brothers Big Sisters.

But that’s not all.

We know that Sault Ste. Marie is full of caring individuals and businesses who would generously donate to this initiative as well. So, we contacted a number of local businesses to see if they would also like to match reader contributions with a cash donation. 

As a result, for every $25 donation made in our pop-up store from now until May 19 at 12 p.m., each dollar will be matched 20 times and all proceeds will go directly to Big Brothers Big Sisters.

That means your $25 donation will turn into a $525 donation!

Here is how you can help us give local youth the best summer ever:

Thanks to Algoma Steel, ARAUCO, Bob Dionisi & Sons, Brokerlink Sault Ste. Marie, Construction Equipment Co., Daniel J. Fremlin Building Group, Dawson & Keenan Insurance, GFL Environmental, Henderson Metal, Northside Auto Group, Once Upon a Child, Sault Ste. Marie Airport Development Corporation, Rome’s Your Independent Grocer, Savoy’s Jewellers, Sparkle Kleen Inc., Superior Staff-It, System International Machine Shops, Winexpert and Wishart Law, who have joined us in matching each donation.

SooToday is proud to lead this worthwhile cause in an effort to help empower local children to reach their full potential.

Programs like this and support from businesses and community members - like you - help us to give back to Sault Ste. Marie.