Local high school teams take top honours at case competition

NEWS RELEASE
LAKE SUPERIOR STATE UNIVERSITY
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SAULT STE. MARIE, MICH. – Lake Superior State University’s Lukenda School of Business hosted 22 Sault Area and Brimley high school students for the inaugural Superior Case Competition on April 6. Sault Area High School fielded four teams; Brimley, two. The top three teams received cash to benefit their schools’ business programs.

Contestants dealt with a real-world decrease in the popularity of Levi's jeans. Each team worked with an LSSU student mentor and Lukenda School of Business faculty to formulate a solution that factored in limited resources.

Teams then made oral presentations to a panel of judges, composed of business professionals, including LSSU’s Professional Advisory Board chair Craig Froggett, on how Levi's might reclaim the brand and turn company sales around.

Recommendations focused on Levi's increasing an online presence and better-utilizing social media to attract younger customers.

Taking first-place honors was Sault High’s Team One of Samantha Brand, Alexis Harp, Nicholas Natzke, and Rebekka Ranta. The prize netted SAHS $500 for its business program, plus a $1,000 scholarship to any member of the team who pursues a business degree at Lake State.

Sault High Team Two - Matt McElhinny, Cassidy Mack, Kayla Wilhelms, and Jarid Demolen – took home a second-place $250 award for the SAHS business program, as did Brimley High School’s third-place finisher, Team Six, of Mason Cameron, Danny Anderson, Cory Brown, and Katelin McDonald for the BHS business program.

Follow LSSU’s Lukenda School of Business on Facebook for mention of upcoming business case competitions, open to any Eastern Upper Peninsula, Tip of the Mitt, or Algoma Region high school.

For more information about LSSU, please contact the LSSU Marketing and Communications Department at 906-635-2315 or visit www.lssu.edu.

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