New city funding to support tourism, events in the Sault

NEWS RELEASE
CITY OF SAULT STE MARIE
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City Council has approved a Tourism Development stream to its Community Development Fund. One element of the fund relates to an Attractions and Product Development stream, which provides support for upgrades to the creation of new infrastructure, business or products that will create a quantifiable improvement to the tourism offerings in Sault Ste. Marie.

The other stream pertains festivals and special events that provides support to new or existing events including festivals, conferences and sports tournaments, which have the ability to attract a significant number of visitors to Sault Ste. Marie. 

“Sault Ste. Marie is about building a place where people want to visit, live and do business,” said Travis Anderson, Director of Tourism and Community Development. “Tourism is one of the most valuable tools to build the community we want. The addition of the Tourism Development Fund supports new and existing events with the effort to attract and inspire current visitors to stay longer in our community.”

The funds allow Council more flexibility to support projects that advance the City’s corporate strategic plan and FutureSSM priorities. Applicants to the Tourism fund may apply once every fiscal year, up to a maximum of $20,000 for the Festivals and Special Events stream and up to a maximum of $50,000 for the Attractions and Product Development stream.

In special circumstances where the event or initiative may have a significant impact on tourism visitation to Sault Ste. Marie, consideration may be given to projects requiring higher levels of funding.

For more information and a complete list of eligibility requirements, visit www.saultstemarie.ca/TourismDevelopmentFund. 

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