30th annual Run for the Cure set for Oct. 3

NEWS RELEASE
CANADIAN CANCER SOCIETY
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For 30 years, the Canadian Cancer Society CIBC Run for the Cure has united thousands of Canadians with a common goal – to help change the future of breast cancer. We've made a promise never to stop running, and on Sunday, Oct. 3, we're inviting Sault Ste. Marie residents to join us for the 30th annual CIBC Run for the Cure. 

Breast cancer is the most commonly diagnosed cancer among Canadian women, touching the lives of many every day. Using vital funds raised from the CIBC Run for the Cure, the Canadian Cancer Society (CCS) can continue supporting Canadians impacted by breast cancer throughout and beyond the pandemic.

"This year marks 30 years of bringing hope to people affected by breast cancer through the CIBC Run for the Cure," says Shelley Frank, Signature Program Specialist at the Canadian Cancer Society. "We've made incredible progress but there is still so much work to do. That's why we need the support of Sault Ste. Marie residents make a real difference to ensure no Canadian faces breast cancer alone."  

This year, we're gearing up for another exciting hybrid Run experience with virtual and physical components. Participants can create and customize their own virtual runner, fundraise to unlock rewards and track their activity through our easy-to-use mobile app and website. On Run day, we'll organize the fun online! Participants can join our virtual opening ceremonies before heading out for a run or walk around the neighbourhood with a small group of family and friends. 

The 30th annual CIBC Run for the Cure opening ceremonies will be broadcasted nationally on YesTV and live-streamed on Facebook and YouTube at 11 AM EST. With performances from iconic Canadian musicians, our opening ceremonies will get you ready to run or walk! Viewers can also enjoy a powerful welcome video, inspirational speakers and a high-energy warm-up.

Since 1992, the CIBC Run for the Cure has raised more than $471 million for the breast cancer cause. Because of these funds, we know more than ever before about preventing, diagnosing, treating and living with and beyond breast cancer. But there's still more work to do. The CIBC run for the Cure gives families, friends and supporters the opportunity to honour their loved ones and make a difference in the lives of those impacted by breast cancer.

Help us change the future of breast cancer. We'll see you on Sunday, Oct. 3, Sault Ste. Marie! Register for or donate to the Canadian Cancer Society CIBC Run for the Cure at cibcrunforthecure.com. 

About the Canadian Cancer Society CIBC Run for the Cure  

The Canadian Cancer Society CIBC Run for the Cure is the largest, single-day event dedicated to raising funds for the breast cancer cause. Last year, this national movement brought together over 25,000 participants and raised $9.5 million in communities across Canada. Since the event began in 1992, the CIBC Run for the Cure has raised more than $471 million for breast cancer research and support. Donate or learn more at www.cibcrunforthecure.com  

About the Canadian Cancer Society   

The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, from coast to coast and for all types of cancer. As the voice for Canadians who care about cancer, we work with governments to establish health policies to prevent cancer and better support those living with the disease. No other organization does all that we do to improve lives today and to change the future of cancer forever.

About CIBC 

CIBC is a leading North American financial institution with 10 million personal banking, business, public sector and institutional clients. United under the bank's community investment initiative One for Change, CIBC and its team are committed to coming together to help people and communities realize their ambitions. In 2019, CIBC and its team invested $79 million in community organizations across Canada and the U.S. Ongoing news releases and more information about CIBC can be found at www.cibc.com/en/about-cibc/media-centre.html. 

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