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Team Jacobs announces partnership with athletic clothing powerhouse

Lululemon's got the guys covered
2016-12-11 Jacobs vs Carruthers DMH-21
File photo of Team Jacobs. Donna Hopper/SooToday

Team Jacobs is thrilled to announce their partnership with international athletic clothing brand Lululemon.

The 2014 Olympic men’s curling champions head into their 2017-2018 season donning the Vancouver-born brand as they compete as one of the top ranked rinks in the world.

Sponsors like Lululemon are a game changer for the sport of curling, recognizing and supporting Team Jacobs as elite level athletes. Lululemon’s innovative and technical athletic gear like the sweat-wicking ABC pant position the brand as a natural fit for the sport.

“We feel as though it’s a great fit for both brands,” says skip Brad Jacobs. “We’re excited about the opportunity, we’ve been wearing their pants for several years now and love everything about them. They help us move freely and add to our performance.”

Since our inception we have been innovating and collaborating with athletes, so we’re excited at the opportunity to support Team Jacobs,” said Michelle Davies, VP, Athletes and Influencer Programs, Lululemon. “We look forward to cheering them on as they achieve their goals.”

Team Jacobs has disrupted the image of curlers through their training regimen, work ethic and focus on fitness making them and the active lifestyle inspired athletic company a perfect complement.  

Watch Team Jacobs as they compete in the 2017-2018 Pinty’s Grand Slam of Curling events and at the Canadian Olympic curling trials, Tim Hortons Roar of the Rings starting on Dec. 2, 2017.