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Who we saw today on March Street

PUC initiative designed to give local art students the experience of working with a client

Hailee Devoe was on March Street on Thursday, showing off her student-created art wrapped around a PUC streetlight traffic box.

Devoe is one of a dozen students from White Pines Collegiate and Vocational School and Superior Heights Collegiate and Vocational School whose works were chosen to cover six traffic boxes in the downtown area.

"Local business owners have been asking for ways to address the graffiti on the streetlight boxes," PUC's strategy and brand manager Katie Elliott said in a news release.

"This project is a fantastic way to offer students the chance to have their artwork on display while providing the boxes with a beautiful touch-up," Elliott said.

The PUC initiative was designed to give art students the experience of working with a client.

The students were required to research PUC values, develop their creative concepts and pitch them to a panel of PUC judges.

The dozen participating students are from Sarah Bingham's Grade 11/12 art class at Superior Heights and Katrina Pierman's Grade 10 and 11 visual arts classes at White Pines.

Devoe is from Superior Heights.

She told SooToday she based her box wrap on the key PUC value of workplace safety.

"The vibrancy and happiness that PUC brings to our daily life is just like the blooming flowers and flow of water in my design," said another student, Le-Yu Dai, who moved to the Sault five years ago from Taiwan.

Dai's robot-themed box wrap can be viewed at Queen and Pilgrim streets.

"PUC supports our community with innovative technology just like the robot in my design, and robot's long legs and arms are a symbol of accountable connectivity that connects us with safe and reliable electricity and water," she said. 

Other works can be viewed on streetlight boxes on Hynes, Brock, Bruce and Tancred streets.


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David Helwig

About the Author: David Helwig

David Helwig's journalism career spans seven decades beginning in the 1960s. His work has been recognized with national and international awards.
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