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SooToday parent company's technology now powering Thunder Bay news site now using Village Media platform



SAULT STE. MARIE — Village Media is proud to announce that online news partner is now publishing on the Village Media digital platform.

Expanding on an existing partnership agreement, Thunder Bay-based is now using the platform, which was custom-developed in-house for the digital news world.

“We are extremely excited to have TBNewswatch re-launch their news site on our platform,” said Jeff Elgie, CEO of Village Media. “TBNewswatch’s recent re-launch displays the platform’s flexibility, allowing it to be customized to the specific needs of the communities.” is the third Village Media partner to move to the platform in the past year. Northern Life in Sudbury and LocalXpress in Halifax launched their rebranded news sites earlier this year.

Although is using Village Media’s platform through their partnership, it is run independently and owned by Dougall Media. In addition to local news, their site will offer weather, events, obituaries, and a wide range of community information, as well as national news feeds.

“We have learned what it takes to create a successful and economically feasible online news site. This includes the importance of having a platform that is optimized for the online news world,” said Elgie. “Having worked with Sudbury and Halifax earlier this year, TBNewswatch’s transition to our platform went smoothly, allowing them to focus on providing great local news coverage to their readers.

“We wish in Thunder Bay all the success with their re-launched news site,” said Elgie. “We are happy to play a small part in helping them deliver quality local news to Thunder Bay.”

Village Media fully owns and operates news sites in Sault Ste. Marie, North Bay, Timmins, Barrie and Guelph. It also has exclusive online partnerships in Sudbury, Thunder Bay, Halifax and Manitoulin Island with leading publishers in each market.


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