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Sault home to rising star of selling cars, says industry publication

In the last four years, this first-time auto retailer has more than doubled sales at the dealerships he operates, says Automotive News
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Greg Lefave, president of Superior Auto Group, is pictured in this 2014 file photo. Darren Taylor/SooToday

Greg Lefave likes hard work, not connections.

So says a profile on the young Sault Ste. Marie auto dealer in an international automotive industry publication special section devoted to the “rising stars” of the retail auto sector.

Lefave is among three Canadians to make this year’s ’40 Under 40’ list compiled by the editorial staff at Automotive News.

Lefave is president of Superior Auto Group, which has within the last four years taken over operation of two local dealerships: Superior Chrysler and Superior Nissan.

The Automotive News piece says Lefave, 34, likes to give his employees opportunities, and puts an emphasis on hard work.

"I like giving people the opportunity to do the same thing I did," he tells the publication.

The two Superior dealerships have more than doubled their annual sales numbers, says the article, which notes Lefave's early success has been achieved despite his lack of family background in the retail auto industry.

According to Automotive News, in its final pre-Lefave year, the Chrysler, Dodge, Jeep, Ram dealer sold 359 vehicles. In 2015, Superior Chrysler shifted 801.

The former Cambrian Nissan sold 220 vehicles in the final year before it was acquired by Superior Auto Group, which managed to move 447 vehicles in 2015.

In other Superior Auto Group news, Superior Nissan employees voted Friday to unionize under the banner of the International Association of Machinists and Aerospace Workers, says the union in a news release. The Nissan employees join Superior Dodge employees who were already members of IAM.

Highland Ford, Prouse Chevrolet and Maitland Ford employees are also members of the same union.


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