New program provides spark for tourism ideas

If you got a great tourism idea a new program can provide the spark to get it going.

The "Spark” Mentorships and Grants Program matches selected applicants from the region with a tourism mentor and provides a $3,000 grant to help take tourism ideas to the next level of development.

Innovation in the tourism industry is critical for the region to respond, adapt and recover from the significant impacts and evolving travel landscape as a result of the COVID-19 health and economic crisis, says a press release from Destination Northern Ontario.

The “Spark” Program was first piloted in Windsor-Essex in 2018 by the Ontario Tourism Innovation Lab, and has now been delivered in more than 10 regions across the province. Its goal is to find, foster and support new tourism ideas that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits, says the release.

Applications are encouraged from individuals, small businesses and non-profit organizations based in the Algoma region from Sept. 14 to Oct. 19, 2021.

Following a review process, finalists will be invited to a virtual pitch session where three winners will be selected.

Click on the link for the Algoma Country “Spark” Mentorships and Grants Program and application guide.