Over at the corporate offices of Algoma Steel, they're probably wishing we weren't showing you this picture.
Six months after the Sault's biggest employer introduced its new logo, a rendition in, er, less-than-gleaming steel has been installed near the administration building.
In an effort to avoid maintenance costs, ASI ordered the sculpture be constructed from copper-bearing steel, which over time will develop a patina similar to that on the Doctor's Building near the hospital.
In the meantime, however, there's mild consternation that the corporate landmark looks, well, sort of rusty.
Headquarters staff are trying to find ways of hastening the colour transformation, or they might just slap some paint on the thing. To see something else at the steel mill that's new but rather prettier, click here.