Holy cow! Vic Fremlin makes mooooves on United Way!

As of today, when you buy a two-litre carton of one percent Lock City Dairies milk, not only do you get milk that's almost always no more than 35 hours from cow to carton, you also get to support the United Way.

Stores in the Sault and area are currently being stocked with specially marked cartons of the Sault's own milk that tell people more about the United Way's recently launched 211 service.

"Also, for every carton of milk sold, one dollar will be donated to the United Way," said Vic Fremlin, the dairy's owner/ operator. "Sales of one percent have increased by 40 percent over the past two or three years."

Fremlin said the idea came about as a result of a plane ride to Toronto.

The Milk Mogul of Bar River sat with with United Way Chief Executive Officer Gary Vipond and the two talked about the success of Lock City's foster parent recruitment efforts for the Children's Aid Society of Algoma.

Fremlin said the Children's Aid Society has reported to him that their roster of foster parents increased by more than 200 percent during the time that information about the program was printed on Lock City milk cartons.

Fremlin and Vipond, shown, are hoping for a similar result from the 211 service information printed on the Lock City 1 percent cartons.

There's an added bonus too, said Fremlin.

"A lot of people with lower incomes may not be able to afford to give to the United Way, but they buy milk," he said. "This gives them the opportunity to make a contribution while buying what they would normally buy."

Fremlin said he expects between $5,000 and $10,000 to be donated to the United Way by the end of the year when the special carton campaign will end.