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Destination Northern Ontario


304, 111 Elgin St
Sault Ste. Marie, ON
P6A 6L6

We work together with tourism businesses, professionals and destinations at a local, regional and global level to build a strong tourism industry in the North.

Originally named Tourism Northern Ontario, Destination Northern Ontario is an organization formed at the direction of the northern Ontario tourism industry and funded by the Ministry of Tourism, Culture and Sport. There was a clear message from tourism businesses in the North that a pan-northern organization was needed to lead economic growth in tourism for the region.

Destination Northern Ontario is one of 13 regional tourism organizations and operates in the area north of the French River, west of the Ottawa River to the Manitoba border, and north to the salt water coast.

Our pan-Northern structure allows for the development of innovative and nationally-significant tourism programming that is tailored to and implemented at the local destination level. 100% of Destination Northern Ontario expenditures support tourism growth in Northern Ontario. 75% of expenditures support local organizations, businesses and partnerships, growing capacity in Northern Ontario. Just 10% of our core budget is dedicated to administration costs.

Destination Northern Ontario directly supports tourism businesses and communities to build better quality experiences that resonate with consumers to grow the industry by increasing visitation and yield. Destination Northern Ontario is aligned with the priorities of the Ministry of Tourism, Culture and Sport and works collaboratively with Destination Ontario.

Through partnership, Destination Northern Ontario is able to efficiently execute innovative and multi-faceted tourism programs which support growth in the industry and leverage resources.

In order to ensure the industry's best interests are represented at a decision making level, over 50% of Destination Northern Ontario’s Board of Directors is comprised of representatives from private sector businesses.