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Get ready, eager crafters. Michaels is coming!

Friday, February 17, 2012   by: Donna Hopper

That's right, eager crafters.

The Sault is about to get a Michaels.

We're happy to announce that the store, located at 710 Second Line East, will officially open for business on Saturday, March 3.

Following a ribbon cutting ceremony, the doors will open at 8 a.m.

To celebrate this momentous occasion, the fine folks at Michaels will offer a variety of prizes and giveaways all week long.

Full text of a news release issued by Michaels follows.

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New Michaels store coming to Sault Ste. Marie in March

Upcoming Michaels store features inspiring new design

SAULT STE. MARIE - Michaels, North America’s largest arts and crafts specialty retailer, announces a new store is scheduled to open in March  located at 710 Second Line St. E. in Sault Ste. Marie, featuring a new store design that focuses on providing creative inspiration, fresh new products and an enhanced shopping experience.

“We’ve been working hard to bring Sault Ste. Marie a new Michaels and the community seems eager for us to open,” said Store Manager Maurice Saindon. “We look forward to introducing customers to the new store design and helping them find everything they need for their next creative project.”

As part of Michaels’ community outreach, the new store will host a card-making event during its grand opening celebration and donate craft supplies to benefit the local Starlight Children’s Foundation chapter.

The new store features an open, uncluttered design with wider aisles, warm colors and brighter lighting.

Key departments, such as jewelry, scrapbooking and kids are expanded and re-organized for easy shopping.

The scrapbooking and paper crafts department features more than 3,000 styles of stickers and embellishments organized by themes like birthday, holiday, sports and travel. New varieties of loose paper, card stock, “bling,” and a vast assortment of punches, stamps and ink pads, edging, cutting and cropping tools, organizers, adhesives and other necessities create a comprehensive selection for creating cards, home décor, personalized art and scrapbook pages.

The expanded jewelry department has more than 6,000 different styles of open stock, pre-strung, and packaged beads including 1,900 bead strands, Swarovski crystals, specialty findings and tools for everyone from beginner to expert beader. Customers can choose beads, pendants, charms, cords and findings to make unique combinations. Michaels offers customers a chance to learn new techniques through its jewelry making classes.

The kids’ department provides parents with a total solution to inspire their children's imagination and creativity, featuring an expanded assortment of kids’ art supplies such as crayons, markers, paint, craft sticks, pom poms, chenille stems, feathers, glitter and much more for school and home projects, plus a large selection of Crayola® products, kids activity kits and Creatology® foam. The KnackSM, Michaels’ resource for parents and teachers, features fun events and engaging projects based on monthly themes like “Superheroes and Sidekicks,” “Color Fun” and “Safari.”

The fine art supply area includes an expanded canvas selection and fine art papers with more shapes and larger sizes, more than 230 brushes and a broad selection of acrylic, oil and watercolor paints. Brushes and other products are arranged by skill level from student to professional to help any artist buy with confidence. 

Custom framing comes out from behind the counter with an open-style work area that encourages a hands-on design experience. Customers work with Michaels expert framers to lay out their artwork with mats and mouldings, which are color coded by price range to help customers select the right design for their budgets.

The new store will be approximately 17,551 square feet and employ more than 60 people.

About Michaels

Irving, Texas-based Michaels Stores, Inc. is North America’s largest specialty retailer of arts, crafts, framing, floral, wall décor and seasonal merchandise for the hobbyist and do-it-yourself home decorator.

The company currently owns and operates more than 1,060 Michaels stores in 49 states and Canada, and 136 Aaron Brothers stores, and produces ten exclusive private brands including Recollections®, Studio Decor™, Bead Landing®, Creatology®, Ashland™, Celebrate It®, Art Minds®, Artist’s Loft®, Craft Smart® and Loops & Threads™.

For more information visit www.Michaels.com
 
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