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New name for Algoma Steel

By SooToday.com Staff
SooToday.com
Monday, June 23, 2008

NEWS RELEASE

ESSAR STEEL
ALGOMA INC

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Essar Steel Algoma Inc. is officially born

SAULT STE. MARIE, ON - (June 23) - In commemoration of the first anniversary as a member of the Essar Group, Algoma Steel Inc. announced today they have officially changed their company name to Essar Steel Algoma Inc.

The announcement is paired with the launch of a new corporate brand for all member companies of Essar Global.

The new logo features a stylized ‘plus’ sign symbolizing the company’s commitment to creating value through the power of positive action.

Reflecting on the significance of the new identity, Essar Steel Algoma’s Chief Operating Officer Armando Plastino said: “The new image reflects our new reality as a division of Essar Steel Holdings Ltd. It opens doors for Algoma on the global stage to the benefit of our customers, our employees, our suppliers and indeed, the community in which we operate."

"Essar’s commitment to grow this operation to 4 million tons is indicative of the kind of sustainable value that comes from having a professional, entrepreneurial, multi-national conglomerate behind you," Plastino said. "By incorporating ‘Algoma’ in our new name we preserve the rich history and geographic significance that comes from over 100 years of steelmaking.”

A celebration marking this milestone event is planned for Thursday, June 26 at the steelworks for all employees and invited guests.

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