Terrifying apparition reported at Area 51 in Nevada desert

NEWS RELEASE

KFC CANADA

************************* KFC becomes world's first brand to be visible from space KFC launches global re-image as it unveils astronomical, 26,670 square metre new Colonel Sanders logo in Area 51 Global re-image campaign contemporizes entire look of KFC - from logo to restaurant design, advertising, packaging, point-of-sale, uniforms and more TORONTO, Nov. 14 - In an unprecedented move, KFC today became the world's first brand visible from outer space. Measuring a record-breaking 26,670 square metres, KFC unveiled the new face for Colonel Sanders and marked the official debut of a massive global re-image campaign that will update 14,000-plus restaurants in over 80 countries over the next five years. "KFC's new look contemporizes one of the most recognized and cherished brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging, uniforms and more. The Colonel is truly a global icon and we want everyone in the universe to see KFC's new look of the future," said Graham Allan, President of KFC International. The new logo depicts Colonel Sanders with his signature string tie, but replaces his classic white, button-down suit with a red apron.

The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand in the restaurants, just the way Colonel Sanders did 50 years ago. "Whether it is Original Recipe(TM) or Popcorn Chicken(TM), consumers around the world can always expect a delicious and unique taste with our chicken. They know KFC food excites the senses and that life tastes better with KFC," added Allan. "This is why KFC is boldly going where no brand has gone before!" The cosmic Colonel Sanders logo was built in Rachel, Nevada, dubbed the "UFO Capital of the World," on The World's Only Extraterrestrial Highway.

Area 51 is considered top secret and the epicentre of inter-galactic communication. "In Canada, our customers will be able to see these changes in our restaurants in the next few months as we roll out this re-imaging program. We've already started by launching a range of new exciting products in 2006 including chicken fries and early in the new year we will have 0 grams of trans fat in our products," said Nancy Cogger, chief marketing officer. Everyone on earth can join in the fun today by visiting www.kfc.com to see the huge logo in Area 51. Please note there is no contest in Canada.

About KFC Canada

KFC Canada represents the Canadian KFC system, which includes 786 quick-service restaurants across Canada.

We specialize in Colonel Harland Sanders' original recipe chicken - the world's most popular chicken - home-style sides, freshly made chicken sandwiches, delicious chicken strips, crispy chicken salads and fresh green salads.

Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. To find out more about KFC Canada, please visit our Web site at www.kfc.ca

The Colonel's top secret mission

- it took a team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals working nearly three months to conceive, create and execute building the world's largest logo.

- the "Face from Space" took more than 3,000 hours to create from inception to launch and was built by Synergy, a leading event company.

- the logo consists of 65,000, one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black.

- Area 51's secretive nature and link to classified aircraft research and reports of unusual phenomena, have led it to become the centerpiece of modern UFO and conspiracy theory. Other key activities associated with Area 51 include rumours of meetings with extraterrestrials, the development of time travel technology and the storage, examination and reverse engineering of crashed alien spacecraft (including material supposedly recovered at Roswell, NM).

- a state-of-the-art GEO satellite captured the image of the logo as it circled the earth at an altitude of 483 kilometres. This is only the third time in more than 50 years that the logo has changed.

KFC restaurant of the future

- after three years of testing different restaurant designs in the U.S. and international markets, KFC is today revealing its restaurant look of the future. KFC's new global image is in the process of rolling out in restaurants around the world and will be completed within the next five years

- the new global design is refreshing, contemporary, highly differentiated and helps keep KFC relevant with customers by giving them a higher quality overall dining experience.

- the new design is based on thoughtful strategic tenets which provide a strong brand image foundation, while being flexible for different international market needs. It communicates a progressive and energetic spirit for KFC and prepares the brand for future global growth. *************************