The little box of KD that could

What originally started as a joke has turned into a kind of a big deal for one local fundraising event organizer.

To lighten the mood in one Sault Facebook daily auction group, James Scott posted a single box of Kraft Dinner.

Starting bid was 10 cents.

"Those auction sites on Facebook are very popular and I was just trying to make somebody laugh," he told SooToday.com. "The rules can be very intense and it's always such a serious thing. I did it just for a laugh."

One group member told Scott that if he was serious about auctioning off the delicious box of KD, he should donate the funds to a local charity.

Scott wholeheartedly agreed.

He and Greg Simpson are the brains behind Toystock, a musical showcase fundraiser for Christmas Cheer, and it was decided that any money raised would support that cause.

"Within an hour, the auction got 400 comments," Scott said. "But I woke up in the morning to discover the item had been deleted because it didn't comply with the rules and I had been banned from the group."

Catching wind of this, Kelly Turner who is the administrator of another Facebook group, Sault Buy Weekly, asked that Scott post the box of KD on her page.

Turner made an exception for this special item, allowing it to be put up for auction as Sault Buy Weekly is strictly a buy-and-sell Facebook group.

"After I posted it there, it just took off. I've been called for interviews and my phone hasn't stopped since," Scott said.

A group member posted an opening bid of $5.

"People started sharing recipe ideas and was just a mood-lightener at first," he told us.

Things began to snowball in no time.

Bidding is now at $200 and countless others have pledged to donate to Toystock and Christmas Cheer, bringing the total amount raised thus far up to $1,500.

"Honestly, they're potential donations. I can't demand that people honour their donation, but I hope that they do because it's going to a great cause," he said.

After being made aware of the buzz created by one box of KD, Kraft Canada contacted Scott and told him the spirit behind his fundraiser "embodies everything they believe in."

"They have pledged $1,000 worth of Kraft Dinner to give to Christmas Cheer which will go into baskets and given to families in sault Ste. Marie," Scott said.

Needless to say, Scott is overwhelmed by the response after his attempt at humour went viral.

It was even picked up by a news agency out of Syracuse, New York, and has its own Twitter hashtag (#macandcheesemiracle).

"It's making its rounds and I don't know where it's going or when it's going to slow down," he said.

Because the event has gotten bigger than either expected, both Scott and Simpson are asking that anyone interested in donating to their cause to attend Toystock at the Canadian Night Club on Sunday, November 30.

The 3rd annual fundraiser runs from noon to 10 p.m. with live entertainment presented by Mike Case's Junior All Stars, The Pixo Control, Lucky 13, Bone Yard and many others.

"We'll be presenting the winning bidder with their box of Kraft Dinner at the event," Scott said. "If they can't make it to the event, Greg Simpson and myself will deliver it to them, collect the donation, and snap a picture with them and the box of Kraft Dinner."

"This is all about raising funds for Christmas Cheer. None of the participants make a cent off of the event and everything is donated by local businesses, bands and volunteers. It's also about getting people out to hear the local talent we have and we're not going to stop doing this."

For more information about Toystock and Scott's mac and cheese miracle, please click here.