Sometimes size mattersTuesday, October 29, 2013 by: SooToday.com Staff
We realize this isn't actually big news but, apparently, sometimes size matters.
Sometimes it matters in a big full-page-ad way.
Like the one that appeared in Saturday's edition of The Sault Star that says 1.3 million viewers visit saultstar.com per month.
In September SooToday.com enjoyed a substantial 13,280,000 page views and the number is getting bigger every day.
How does 1.3 million measure up?
To put it in visual terms we've done you up a nifty graph, seen above.
The ad in Saturday's edition of The Sault Star proclaims the media reaches the largest adult audience in Sault Ste. Marie and the surrounding area.
After cleaning our glasses we decided to check our numbers and, guess what, it looks like The Star is raising its readers' expectations somewhat below what we can and always do deliver.
For example, The Star said 26,200 readers read the paper and online products combined on Friday.
Just one of the 15 or so stories published Friday by SooToday.com was viewed 25,200 times.
Also, The Star said 38,900 readers read the paper and online products weekly.
In just one day this week, Sootoday.com reached 41,173 unique visitors.
That's 41,173 real, loyal people whom we at SooToday.com would like to take this time to thank for their loyalty - and for being unique.
Will you make your sales quota this year?
You use SooToday.com daily to keep up on the news.
You, and everyone you know.
Have you considered also using SooToday.com's huge and diverse readership to boost sales?
To learn more about business-building opportunities offered by SooToday.com, e-mail our sales professionals at email@example.com or click here to view our lovely media kit.
SooToday.com is locally owned and operated, and has nothing to do with the Sault Star or Sault This Week.
We're known for our fierce independence and incorrigible sense of humour.
Our large and diverse readership has one thing in common: an interest in the very latest news from two great cities that straddle the Canada-U.S. border, sharing the name of Sault Ste. Marie (or 'Soo' for short), and beyond.
Since our launch in February, 2002, we've set the standard for online news in Northern Ontario, delivering well over 60,000 news stories free to our readers with lightning speed and a reputation for getting it right.
Isn't it time you made SooToday.com your home page?
Just click here and we'll make sure you're never out of the loop on all the news from your hometown.
JediMindTrick 10/29/2013 10:12:15 AM Report
Pink Peony 10/29/2013 10:38:33 AM Report
When someone refreshes a page, does your system include that as a new page view?
Snowdon 10/29/2013 10:41:55 AM Report
"For example, The Star said 26,200 readers read the paper and online products combined on Friday."
Actually, they said they had 26,200 "paid adult readers."
As the Sault Star doesn't charge for its online content, or to access it via mobile phone, it seems like Sootoday is misrepresenting what the Sault Star is saying.
The Sault Star appears to be saying that 26,200 people PAID to read the Sault Star on that particular day.
Seems a little unfair to compare your free page views with their paid reads.
Ski-Dude 10/29/2013 10:43:57 AM Report
It's a proven fact....BS sells!
saulter 10/29/2013 10:49:20 AM Report
It would be interesting to know how many people Sootoday.com employs compared with The Sault Star. While we're at it, let's compare wages of reporters, office staff, and other support workers.
Let's also consider the wider economic contribution of both entities: printing and delivery of the product, vendor sales, and taxes paid by both companies.
As well, we might consider content. I do not recall reading many press releases in The Sault Star.
Frankly, I would not pay for Sootoday.
ThinkAgain 10/29/2013 11:05:09 AM Report
The biggest issue, is $$$$$$$$$$
You have to pay for the printed newspaper, sootoday is free -
Not to say one is any better than the other.
fullstringer 10/29/2013 11:28:51 AM Report
Sootoday's news is just "copy n paste". While the website does have free benefits to those that take advantage, I wouldn't compare it to a legitimate news source.
rcssm69 10/29/2013 11:53:07 AM Report
Well, they just convinced me to make my homepage www.local2.ca!!!
Forsaken502 10/29/2013 12:04:58 PM Report
rcssm49 - I'm sure they won't care, they issued a press release a couple weeks ago stating that sootoday.com just bought local2.ca
And while hosting a news website is cheaper than printing a newspaper, it is certainly not free. They must pay people to maintain the site as well as bandwidth costs and hosting fees.
Berto_12 10/29/2013 12:16:00 PM Report
SooToday being intentionally misleading here -- "viewers" and "page views" are two very different things. One "viewer" generates a new "page view" each time he/she clicks an article/picture/etc. It's like Sault Star counting every time someone turns the page in the paper.
willoweep 10/29/2013 12:29:35 PM Report
Just a little tacky ? I mean it's your site you of course are free to do as you please but goating over numbers,and someone elses supposed negative slide. .Yup Tacky. They do after all employ People and in this town that is a GOOD THING!
willoweep 10/29/2013 12:30:25 PM Report
* gloating grrr goating is not cool either :)
SooToday Moderator 10/29/2013 12:56:50 PM Report
Hello Happy Posters!
We aren't ones to gloat, we just wanted to make sure everyone is on the same 'page' har har.
No seriously folks, we are proud to deliver a free news service to our community for the past ten years. We've worked hard to get where we are, and we thank our viewers for coming along for the ride with us.
There is no disconnect in our comparison, It is an apples to apples comparison straight up.
@Snowdon: The Sault Star doesn’t have paid online content (pay walls etc), and they have represented their page views on Saultstar.com as 1.3 million per month. We use the same tools to measure our traffic (Google Analytics) and our page views are over 13 million per month.
@Saulter: Sootoday.com, Local2 and Baytoday.ca (all affiliated companies now owned by the same parent company) now employ over 20 people now!
PS- we are going to be having an awesome concert ticket giveaway soon. Stay tuned.
Carol Martin 10/29/2013 1:00:58 PM Report
It's an ad, folks. You know, to convince advertisers to buy more ads so we can get paid and continue to provide free access to stories, news releases and classifieds found here. Just like the ad in the Sault Star.
Please unknot your panties and continue with your day. Thank you for visiting SooToday.com and Local2.ca and do come again, soon.
Pink Peony 10/29/2013 1:11:57 PM Report
SooToday Moderator and/or Carol Martin
When someone refreshes a page, does your system include that as a new page view?
SooToday Moderator 10/29/2013 1:14:54 PM Report
We are absolutely not misrepresenting anything. Again it is apples to apples, there is no misleading.
The sault star stated they reach the largest audience, it's just not so, dear reader. They quoted views, we quoted views.
And you bring up a very good point about SStar counting every page in the newspaper that people read. That is the problem with traditional media, you CAN'T determine what or if it is read. just because it is distributed doesn't mean it is read.
Many get ginormous bundles of flyers delivered to their home, and in a lot of cases they go directly to the blue box as more and more people these days would rather view them online.
The world is changing, every news source is valuable to a community, we aren't saying any one source is not. We just know our numbers and reach and never felt the need to tell our viewers, till now.
SooToday Moderator 10/29/2013 1:26:42 PM Report
Yes, you are correct, but having said that so does the Sault Star. Exact same measurements compared, exact same tool used to measure.
Pakadeva 10/29/2013 1:33:11 PM Report
Kudos to Sootoday! I read online always as I don't like getting black all over my hands, arms & clothing when reading newspapers, so I don't. In a city of 75-80,000 + readers & subscribers + the surrounding areas, these numbers are not unrealistic at all, if anything, they should be much higher! Thanks:)
Pink Peony 10/29/2013 1:38:38 PM Report
SooToday Moderator, but here at SooToday, people get into conversations either on a news article page or in the View Room, etc. The page is constantly being refreshed by people looking for responses to their posts or just following posts by others. I would expect that if you took that into account, the page views would be significantly lower.
Snowdon 10/29/2013 2:04:31 PM Report
I wasn't referring to the page views section of that ad, but I appreciate taking the time to respond all the same.
Number One Son 10/29/2013 2:11:02 PM Report
It doesn't really matter at the end of the day. SooToday can post anything they want, ... it's their site. You don't have to agree with it. Both SooToday moderators and members are making valid points.
Personally, I used to be a Sault Star subscriber, but ended up hating to pay extra for flyers when the Friday and Saturday paper contained nothing extra for my dollar. When they jacked the price up to $1.10 and $1.50 a few months back, .... that was the last straw. They don't employ many more people that a lot of news services. They have cut back staff a lot in the last few decades.
The fact that the whiners and complainer are actually posting here kind of proves the point of SooToday, ... my father always said, .... "liars figure, and figures lie", .... take that for what it is worth.
Ski-Dude 10/29/2013 2:18:47 PM Report
It's page views that's the industry standard....Sootoday is just using this info to tell us that their numbers are better than Sault Star.com...in the end it doesn't mean much unless you know why the people are visiting the page.....this is the bad insinuation I see Sootoday is using....it's bad because many users are not just using it for news (truly apples to apples?). It's more user-friendly multimedia site than Sault Star.com....witch has user feedback section (to allow us to bitoh and moan about everything). Some sites out there have auto-refreshing to boost their page views....perhaps Sootoday will use this method in the future....it'll keep my feedback section updated lol
SooToday Moderator 10/29/2013 2:28:33 PM Report
@Pink Peony - yes agreed, but SStar has comments under articles etc too and that would be accounted for in their numbers.
We can parse the numbers down to unique viewers per day,(instead of the industry standard of page views). We were just comparing our apples to their apples.
But for those curious, we can talk unique viewers per day, we don't mind.
SooToday has 40 thousand UNIQUE viewers per DAY.
@Number One Son- Nope these figures don't lie, the measurement tools we have these days are amazing. We use a third party analytics purposely- so we can't skew numbers ourselves.
@Ski-Dude- Some sites do forced refreshes ie The Drudge Report, and I'm sure that would skew numbers, we don't force refreshes, we think that is lame. And just to clarify the majority of our traffic is from our news.
Wow what is that? I see something shiny over there...gotta go!
Ski-Dude 10/29/2013 2:33:28 PM Report
The news links are the same links as the feeback/comments. I am quite certain this is where the readership is looking when clicking many times on the same link (not to re-read an article). Maybe a poll or two is in order.
Snowdon 10/29/2013 2:45:12 PM Report
I'll try a second time to explain why I think the Sault Star's position was misrepresented above.
SooToday says: "For example, The Star said 26,200 readers read the paper and online products combined on Friday."
They did not say that 26,200 readers read the paper AND ONLINE PRODUCTS. They said they had 26,200 "paid adult readers" on that date.
Since they do not charge to read their online content, they were referring to the number of NEWSPAPERS sold on that day (likely combining subscriptions and other sales figures for the day). They very clearly wrote that it was "PAID adult readers." Since you don't pay to use their website, they clearly were not referring to page views.
To then compare their PAID newspapers sold on a day to the number of hits on FREE content isn't fair, in my opinion. To be a fair comparison, you would need the Sault Star's PAGE VIEWS on that day for their website to be an accurate, apples-for-apples comparison.
So, to reiterate - you're comparing the number of people who PAID to read the Sault Star on that day with the number of people who viewed particular articles on Sootoday on a certain day. It's just two different mediums.
Tag33&1/3rd 10/29/2013 5:19:45 PM Report
What was the shiny thing?
Working Man 10/29/2013 7:05:07 PM Report
I certainly wouldn't pay to view the news on this website. That would be just plain stupid!!!
If I subscribed to the Sault Star, I certainly wouldn't go to their website at all. That is 26thousand hits per day right there. So obviously it is not an apples to apples comparison.
On this website you have several posters to news articles who come here several times per day to comment their opinion and re-visit to post back to other people who argue with them. Yeah. That's a lot of hits! Obviously you have more visitors!!!
So Carol, how do you feel about men who brag about their size? You're a woman? Compare that to your bragging ad. Apples to apples comparison. Did the Sault Star badmouth your site or defame your business??
Oh and the flyers don't go to the blue box, they to to the yellow box. Sort it out right..
yes, a lot of sootoday's news is 'copy and paste. They also use information to humiliate the public a lot more than the police beat does. They also copy&paste funny pics in those news releases to humiliate people even more.
They also have the public badmouth the humiliated person freely, to waste their time and knowing full well that people love to argue and gossip to each other.
Their free classifieds is pretty cool though! Best part of their website. That is what most people come here for.
The worst part of this site is that they overadvertise for other crap on here. They take ads to the extreme which makes the site slower. I wouldn't click on any of the ads on here. Local ads, maybe.
that is the smartest comment i've ever heard you say.
blackfly 10/30/2013 6:29:41 AM Report
I myself know that I will never post another classified ad in the Sault Star. Results are much better posting on Soo Today than in the paper. The paper is a thing of the past and I don't think anyone reads it anymore. The people that do, no offence, are the older crowd that are from the paper age revolution, not the tech savvy people of today. Why wait for the news a day later after it happens when you can see it posted almost instantly.Just sayin.
polaris 10/30/2013 6:57:44 AM Report
How many of those views are from spiders and bots crawling around?