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Local businesses will benefit from this workshop

Thursday, February 21, 2013   by: SooToday.com Staff

NEWS RELEASE

SAULT STE. MARIE
INNOVATION CENTRE

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Noted expert on search engine optimization and web marketing to assist local businesses

SAULT STE. MARIE - On Wednesday, February 27 join the Sault Ste. Marie Innovation Centre (SSMIC) and Scott Wilson, Canada’s leading web sales and marketing expert, for a half-day session on website marketing and search engine optimization (SEO).

The workshop will discuss best practices and techniques for running successful marketing campaigns online.

Hosted by the Sault Ste. Marie Innovation Centre (SSMIC), this session will cover the key performance indicators for a successful web marketing and sales campaign and secrets of success for winning business on the web.

Businesses will also learn the classic mistakes ad agencies and web design firms make that undermine web sales and marketing effectiveness and learn why search engine optimization is one of the least expensive methods of prospecting and winning new customers.

"Businesses today need to take full advantage of the internet drive growth and revenue,” said Tom Vair, executive director, SSMIC. “To do this, it is critical that companies effectively market and optimize their site so that customers will find them. This workshop promises to provide valuable information to local businesses and we are thrilled that Scott can visit Sault Ste. Marie to share his expert knowledge.”

Scott Wilson is Canada’s leading web sales and marketing expert using search engine optimization (SEO).

Profit magazine ranks him as an essential speaker and resource for the CEOs of Canada’s fastest growing companies.

Scott’s dynamic presentations provide practical, proven strategies for increasing sales and winning new customers – all in a highly cost-effective way.

By drawing lessons from fascinating real-world examples, he educates and empowers decision makers. 

Scott focuses on the financial pay-back of web sales, documenting case studies with a proven ROI.

As a result, his company, RankHigher.ca, has grown to be one of the largest SEO firms in Canada, with over 110 active clients ranging from small businesses to Fortune 500 companies.

This half-day workshop is open to the public but seating is limited.

Breakfast refreshments are included in registration.

To register, please visit here or contact Kyleigh Clargo, communications intern, at 705.942.7927 x. 3135 or kclargo@ssmic.com.

This session is proudly sponsored by the National Research Council – Industrial Research Assistance Program (NRC-IRAP).

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Comments
4
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northbound1 2/21/2013 9:48:51 PM Report

This sounds like a 3 hour infomercial. Save your $25 and get the info directly from the source.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291
BlackHelix 2/22/2013 2:43:18 AM Report

Taken directly from the site in the article - RankHigher.ca (in talking about eMotionStudios)

"...We invested heavily in a new website. The site was beautiful. It had great video samples; the content was fantastic. Unfortunately, nobody ever saw it. They couldn’t find it.......Our new website was the single largest marketing expense we’d ever incurred…and it did nothing to stimulate sales."

Ummmmm....so maybe your website did nothing to stimulate sales because it looks like something from a high school html course.

Heavily invested? Single largest marketing expense? I think you need to ask for your money back. Beautiful?? I think not.
whooligun 2/22/2013 9:44:35 AM Report

Sault Ste Marie, the negativity capital of the world.
BlackHelix 2/22/2013 9:53:07 AM Report

Sault Ste Marie, the most credulous capital of the world.
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