New from Bon Soo. But details top secret for now ...Monday, October 22, 2012 by: SooToday.com Staff
Bon Soo announces partnership with Sault College students to create new event at winter carnival
This partnership with the public relations and event management program will spark innovation and introduce a brand new event to the established festival
SAULT STE. MARIE, ON - Bon Soo, Sault Ste. Marie’s beloved winter carnival, is not only preparing to celebrate its milestone 50th anniversary, but is also celebrating a new partnership with the public relations and event management (PEM) class at Sault College.
This project marks the first time the established winter festival is partnering with an outside community group to plan an official Bon Soo event.
The partnership offers numerous benefits to both organizations, and will ensure this year’s Bon Soo Winter Carnival is one to remember.
The public relations and event management program, now in its second year at Sault College, will see its students research, design, plan, and execute a live event under the supervision of the Bon Soo board of directors.
The details of this new event (which will take place daily, throughout the festival’s run February 1-10, 2013) won’t be released until Bon Soo makes its first official announcement regarding this year’s events on December 6, 2012.
Bon Soo is the largest outdoor winter carnival in Ontario, and second largest in Canada.
It has grown to be one of the most prominent and historically significant events in Sault Ste. Marie over the last 50 years.
This new partnership culminates an ongoing effort on behalf of the Bon Soo board to continuously expand and appeal to new audiences, while still offering the fan-favorite events that draw tens of thousands of people to the festival each year.
This partnership will herald Bon Soo’s desire to become a supporter of, and showcase for, local talent and the arts.
Mr. Brett Lund, the Bon Soo board of directors president, is enthusiastic about the new partnership, saying, “Bon Soo is excited to partner with the PEM Program to create a wonderful experience that will be introduced as part of our 50th Anniversary Celebration.”
The public relations and event management program at Sault College is becoming known across the region for community involvement and support.
In early 2012, the inaugural class hosted a fundraiser benefiting the Lung Association, raising over $4,000 for the local non-profit organization.
Event management is just one aspect of the program they use to benefit the community; the class also creates public relations campaign strategies for local organizations to implement to help them achieve their goals and objectives.
This mutually beneficial partnership promises to deliver a fresh and exciting component to the festival this February.